Welcome to Strategic Alliances, your do-it-yourself guide to using other businesses to boost your profits.

A strategic alliance is when you and another business go into a loose partnership, and help each other make extra profits. For example, a tree lopper may refer work to a lawn mower, and vice versa. They may give each other 10% of the price tag of any referred work. Suddenly, each has a ‘scout’ working for them. The number of suppliers the tree lopper may do this with is unlimited, although it’s probably wise to work with only one of each type of business.

Once you’ve been through this guide, you’ll learn how to set up this type of strategic alliance for your business. Of course, there are many other types of SA’s that may apply to you. We’ll cover those as well. By the end of this guide, you’ll have a selection of strategic alliance ideas to get you started.

This is the next step in your marketing success story. From this point on, you’ll know how to work with other businesses to beef up your bottom line.

Once you’ve been through this guide, you should know exactly how to approach other businesses and how to come up with offers that will encourage their database to deal with you. More importantly, you’ll have a selection of host beneficiary ideas to get you started.